brand linkage ( synonym found)

Definition of brand linkage:

(n) : (Advertising) the degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category
"* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage."

Definition of brand linkage:

(n) : (Advertising) the degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category
"* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage."

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