good will ( synonym found)

Definition of good will:

(n) : the friendly hope that something will succeed; (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

Definition of good will:

(n) : the friendly hope that something will succeed; (accounting) an intangible asset valued according to the advantage or reputation a business has acquired (over and above its tangible assets)

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