core competency ( synonym found)
Definition of core competency:

°An important special capability or expertise; especially that of a business affording it sustainable competitive advantage.
"The publisher's core competency was paperbacks, but they decided to branch out into online publishing."
Definition of core competency:

°An important special capability or expertise; especially that of a business affording it sustainable competitive advantage.
"The publisher's core competency was paperbacks, but they decided to branch out into online publishing."
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