emotional build (0 synonym found)

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Definition of emotional build:

°(Advertising) one of four archetypal dramatic structures of commercials characterized by a rising pattern of positive emotions.
"Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along."
°(Advertising) a narrative structure used in commercials known as "director-type" advertising.
Definition of emotional build:

°(Advertising) one of four archetypal dramatic structures of commercials characterized by a rising pattern of positive emotions.
"Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along."
°(Advertising) a narrative structure used in commercials known as "director-type" advertising.
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