Definition of emotional build:
°(Advertising) one of four archetypal
dramatic structures of commercials characterized by a rising pattern of positive emotions.
"Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along."
°(Advertising) a narrative structure used in commercials known as "director-type" advertising.
Definition of emotional build:
°(Advertising) one of four archetypal
dramatic structures of commercials characterized by a rising pattern of positive emotions.
"Coca-Cola ads often feature the emotional build structure, filled with fun and no conflict, the viewer feels better and better as the ad goes along."
°(Advertising) a narrative structure used in commercials known as "director-type" advertising.