Definition of brand linkage:
(n) :
(Advertising) the degree to which the consumer understands a commercial's message is for a specific
brand of product rather than the product category
"* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage."
Definition of brand linkage:
(n) :
(Advertising) the degree to which the consumer understands a commercial's message is for a specific
brand of product rather than the product category
"* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage."