brand linkage (0 synonym found)

We don't have synonyms for brand linkage yet — it may be a rare, specialized, newly coined, or misspelled word.

We don't have any synonyms for brand linkage yet.

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Definition of brand linkage:

(n) : (Advertising) the degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category
"* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage."
Definition of brand linkage:

(n) : (Advertising) the degree to which the consumer understands a commercial's message is for a specific brand of product rather than the product category
"* If viewers remember a funny commercial was for tissues instead of the brand Puffs, then the ad has poor brand linkage."
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