Definition of parcelling:
(n) :
A system for dividing something up.
(n) :
(more specifically) The division of land into parcels.
(n) :
The manner in which something is structured or packaged for sale, including the use of a specific size, material, color, font, etc.
(n) :
(nautical) One of the long, narrow slips of canvas daubed with tar and wound about a rope like a bandage, before it is served; used also in mousing on the stays, etc.