Definition of positive transition:
°one of four archetypal
dramatic structures of commercials characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
"
The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work and then shows him feeling like a daredevil behind the wheel of his SUV utilizes the dramatic structure known as a positive transition."
°a narrative structure used in commercials known as "supporting actor-type" advertising.
Definition of positive transition:
°one of four archetypal
dramatic structures of commercials characterized by an emotionally neutral beginning with an enormous leap in positive emotions generated by seeing the branded product in use.
"
The SUV ad featuring an ordinary man walking away from his ordinary home on his way to work and then shows him feeling like a daredevil behind the wheel of his SUV utilizes the dramatic structure known as a positive transition."
°a narrative structure used in commercials known as "supporting actor-type" advertising.