goodwill (107 synonym found)

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Definition of goodwill:

(n) : a favorably disposed attitude toward someone or something; the value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand
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Definition of goodwill:

(n) : a favorably disposed attitude toward someone or something; the value of a business entity not directly attributable to its tangible assets and liabilities. This value derives from factors such as consumer loyalty to the brand

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