Definition of charms:
(n) :
(often in the plural) The ability to persuade, delight or arouse admiration.
(n) :
An object, act or words believed to have magic power (usually carries a positive connotation).
(n) :
A small trinket on a bracelet or chain, etc., traditionally supposed to confer luck upon the wearer.
(v) :
To seduce, persuade or fascinate someone or something.
(v) :
To subdue or overcome by some secret power, or by that which gives pleasure; to allay; to soothe.
(v) :
(transitive) To use a magical charm upon; to subdue, control, or summon by incantation or supernatural influence; to ensorcel or exert a magical effect on.