Definition of creatives:
(adj) :
Tending to create things, or having the ability to create; often, excellently, in a novel fashion, or any or all of these.
(adj) :
(of a created thing) Original, expressive and imaginative.
(n) :
(countable) A person directly involved in a creative marketing process.
(n) :
(uncountable) Artistic material used in advertising, e.g. photographs, drawings, or video.
(adj) :
Designed or executed to deceive or mislead.
(adj) :
(euphemistic, of art) bad, unartistic, busy.