emotional pivot (0 synonym found)

We don't have synonyms for emotional pivot yet — it may be a rare, specialized, newly coined, or misspelled word.

We don't have any synonyms for emotional pivot yet.

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Definition of emotional pivot:

°one of four archetypal dramatic structures of commercials characterized by the ad's deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
"IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."
°a narrative structure used in commercials known as "star-type" advertising.
Definition of emotional pivot:

°one of four archetypal dramatic structures of commercials characterized by the ad's deliberate use of negative emotions early in the ad to establish dramatic tension which allows the brand to resolve the negative situation and appear the hero or star at the end.
"IBM utilized the dramatic structure known as emotional pivot in their ads about a company needing to cut costs and IBM products being the solution."
°a narrative structure used in commercials known as "star-type" advertising.
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