Definition of fluffers:
(n) :
Someone or something that fluffs (in various senses).
(n) :
(pornography) One who arouses male pornographic actors before filming.
(n) :
One who promotes or publicizes, especially one who makes something seem better or more important than it is.
(n) :
(UK) One who is employed to clean the tracks in the tunnels of the London Underground.
(n) :
(Internet slang) A fluffy animal.