genericization (0 synonym found)

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generalization  ·  generification

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Definition of genericization:

°The process of becoming generic.
°With respect to a trademark, becoming so widely identified as a reference for a type of product as to cease representing a particular manufacturer of a product of that type.
Definition of genericization:

°The process of becoming generic.
°With respect to a trademark, becoming so widely identified as a reference for a type of product as to cease representing a particular manufacturer of a product of that type.
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