(n) :
(psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her.
(n) :
(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.
(n) :
(psychology) A cognitive bias in which judgment of somebody's character is influenced by an overall impression of him or her.
(n) :
(advertising) The situation where the consumer's attitudes or beliefs are influenced by association, for example by a related product or service.