hardline ( synonym found)
Definition of hardline:

°a retail product collection consisting primarily of hardware targeting the do-it-yourself customer.
°a retail product collection which includes many non-information goods, such as home appliances, housewares, sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.
°uncompromising; rigidly holding to a set of beliefs.
°belonging to a hardline (business noun sense); e.g. "hardline product".
Definition of hardline:

°a retail product collection consisting primarily of hardware targeting the do-it-yourself customer.
°a retail product collection which includes many non-information goods, such as home appliances, housewares, sporting goods, in addition to the DIY hardware which is the focus of the first definition, above.
°uncompromising; rigidly holding to a set of beliefs.
°belonging to a hardline (business noun sense); e.g. "hardline product".
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