Definition of hypes:
(n) :
(marketing) Promotion or propaganda, especially exaggerated claims.
(v) :
(transitive) To promote heavily; to advertise or build up.
(adj) :
(informal) Hyped; excited.
(adj) :
(slang) Excellent, cool.
(n) :
(metonymic, slang, dated) A drug addict.
(n) :
(slang) Clipping of hypodermic needle. [A hollow needle with a sharp point intended to puncture the skin to draw a fluid from under the skin or inject a fluid under the skin, used as part of a hypodermic syringe.]