Definition of lures:
(n) :
(also figurative) Something that tempts or attracts, especially one with a promise of reward or pleasure.
(v) :
(transitive) To attract by temptation, appeal, or guile.
(n) :
(fishing) An artificial bait attached to a fishing line to attract fish.
(v) :
(transitive) To attract fish with a lure.
(n) :
(falconry) A bunch of feathers attached to a line, used in falconry to recall the hawk.
(v) :
(transitive, falconry) To recall a hawk with a lure.