(v) :
(business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
(v) :
(law) In the law of food and drugs, to convey false or misleading information about a product.
(v) :
(business, marketing) To make a mistake in branding a product or service, as by poor association of the name in a significant group of potential customers.
(v) :
(law) In the law of food and drugs, to convey false or misleading information about a product.