Definition of dramatic structure:
(n) :
the sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863; (Advertising) one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally:
emotional pivot,
positive transition,
emotional build, and
sustained emotion
"the laptop ad that first showed an I.T. team with a problem and then showed IBM as the solution used emotional pivot as its dramatic structure."
Definition of dramatic structure:
(n) :
the sequence a 5-act play follows including exposition, rising action, climax or turning point, falling action, and denouement or catastrophe. credit Gustav Freytag 1863; (Advertising) one of four formats used in commercials that are designed to affect the audience emotionally, not just rationally:
emotional pivot,
positive transition,
emotional build, and
sustained emotion
"the laptop ad that first showed an I.T. team with a problem and then showed IBM as the solution used emotional pivot as its dramatic structure."